Jennie Hammar is a freelance journalist who moved to LA and never looked back. When we meet her one sunny afternoon at El Matador Beach, it's easy to understand why – the Californian climate, people, and vibe make it easy to stay. She's promised to show us her favourite places and, naturally, we take the opportunity to talk about life in Los Angeles.

During the creation of the Coast to Coast collection, we stop in Miami for a few days. We’re curious about seeing the city from a design- and trend perspective and have teamed up with Rachael Russell, the fashionista whose Instagram account offers a large dose of Miami-inspiration. Over the course of one of our days there, she takes us to all of her favourite spots, and we take the opportunity to chat with her - about life in Miami, philanthropy, and where she feels most at home.

Join us for a behind-the-scenes look of our new Studio collection coming to life! We’ll take you on a journey along the U.S. coasts - to beautiful desert landscapes, beaches, and urban metropolitan environments. During a few intense days, our creative team captures the feel, impressions, and prevailing trends of these areas through a camera lens.

As an antidote to the minimalist and pared-down look, we are now making room for a bolder style where less is definitely not more. Birds, plants, and other tropical influences in all colours of the rainbow are now adorning our walls, just in time for the hottest season of the year.

Scandinavian minimalism never goes out of style, and we’re taking cues from the decor style to create calm and relaxation in our homes. Decorate with a few, but carefully chosen, accessories, and adorn your walls with beautiful hand-illustrated pieces.

Earth-tone shades and natural materials decorated with rustic and authentic simplicity - here’s how to get the Wabi Sabi look! The Japanese philosophy that is on everyone’s lips is all about finding the beauty in the imperfect.