Berlin is a mecca for the fashion and trend conscious the word over, where street style fashion is a way of life. Through the collection, we intended to capture the tangible playfulness and rebelliousness existing in the city’s fashion and architecture, which give rise to an abundance of ingenuity and creativity. Concrete and graffiti are conspicuous elements of the cityscape, and give the city its tough attitude.
We wanted to embrace the coldness and hardness associated with Berlin through the concrete, austere architecture and industrial atmosphere presiding over the city, while also adding a feminine touch through warmth and colour. Be inspired by the German capital’s contrast-rich aura – where old meets new, where greyscale meets the colourful, and where pop meets punk.
In Studio Berlin lets you can join us for an extravagant shopping tour of the capital’s myriad fashion boutiques – we stop to take an exquisite outfit photo and capture the city’s ornately detailed, hard-to-miss architecture. Berlin’s nightlife is also considered among the best in the world, so follow up the day’s activities with a night of partying that you’ll never forget.
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